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Free Tools A career is more than just a series of job titles; it is a journey shaped by experiences, challenges, and continuous learning. Anna Romanova, a Partner Network Manager, shares insights into her professional growth, the importance of personal connections, and the skills required to thrive in the dynamic world of partner management.
From Languages to Partner Networks
Anna’s academic background is in foreign languages, a field that unexpectedly laid the groundwork for her current role. Early in her career, she was involved in facilitating business relationships between German manufacturers and Russian oil and gas companies. This experience introduced her to the intricacies of international business and the importance of clear communication—skills that she now applies daily in her role at Xometry.
The Role of a Partner Network Manager
As a Partner Network Manager, Anna is responsible for supporting manufacturing partners across Germany, Austria and Belgium. Her job begins the moment a new partner registers on the platform, ensuring a seamless onboarding experience.
“Many of our partners come from diverse backgrounds and may not be familiar with digital platforms. My goal is to make sure they feel welcomed and supported. I want them to know there’s a human presence behind the platform.”
This personal approach ensures that all partner inquiries—whether by email or phone—are handled efficiently and with care.
Over the years, Anna has refined her approach to work, emphasizing the importance of prioritization and collaboration. “When you’re young, you want to do everything at once, but I’ve learned that setting clear priorities is key,” she says. Additionally, she highlights the value of seeking advice from colleagues and managers, which enhances both personal growth and overall efficiency.
What Attracted Her to Partner Network Management?
For Anna, the opportunity to communicate directly with partners was a decisive factor in accepting her role. “I love interacting with people, helping them navigate the platform, and ensuring they have the best experience possible,” she says. Her previous experience working with German manufacturers gave her a solid foundation, making her transition into the field a natural step.
When asked about the essential skills for a Partner Network Manager, Anna identifies both hard and soft skills:
- Industry knowledge: While an engineering degree is an advantage, Anna notes that Xometry provides extensive resources, including webinars and knowledge bases, to help employees gain the necessary technical understanding.
- Platform expertise: A thorough understanding of both the partner and internal interfaces ensures smooth communication and problem-solving.
- Legal awareness: Basic knowledge of contractual terms helps in addressing partner concerns efficiently.
- Problem-solving & patience: Managing partners requires adaptability, as each one has unique needs and varying levels of experience with digital tools.
- Balancing interests: “We must serve both Xometry’s business goals and the needs of our partners. Striking the right balance is the biggest challenge.”
Challenges and Achievements
One of the most fulfilling aspects of Anna’s role is witnessing the growth of new partners. “Seeing a partner who was once a newcomer successfully complete their first order and become a trusted manufacturer is incredibly rewarding,” she says. However, challenges do arise—such as ensuring compliance with company policies while maintaining a personal touch in partner interactions.
Anna is committed to expanding her knowledge, regularly engaging with new training materials and webinars. She even spent time working as a Production Manager for four weeks, an experience that deepened her understanding of the broader operational landscape. “Walking in someone else’s shoes helps you appreciate their challenges and work more collaboratively,” she explains.
When considering the future, Anna dreams of expanding her expertise into new markets, particularly in North Africa and the Arabic-speaking regions. “I’m learning the language and fascinated by the culture. It would be an exciting challenge to explore,” she shares.
A Day in the Life
Each day presents new challenges and opportunities. Anna begins by addressing partner inquiries, ensuring that no messages go unanswered. She also collaborates with internal teams, conducts monthly webinars in English and German, and actively supports new partners during their onboarding process.
“The beginning of a partnership is crucial. I want our partners to feel secure and confident in working with us from day one. If they know they can rely on us, they are more likely to become long-term collaborators.”
Advice for Aspiring Partner Network Managers
For those looking to enter the field, Anna emphasizes the importance of learning continuously. “Absorb as much knowledge as you can while you have the time. Whether it’s a new language, IT skills, or industry insights—never stop learning,” she advises.
Her role is not just about managing networks but about fostering meaningful relationships that contribute to Xometry’s success. With her people-first approach and commitment to professional growth, Anna Romanova exemplifies what it means to build strong and lasting connections in the world of manufacturing partnerships.
